Pillar
Answer native experiences
Lightweight conversational units augment an answer instead of interrupting it. Creative is auto-personalized using brand signals you provide, no scraped PII.
Stealth brief — shared under NDA, contact us before forwarding externally.
For Advertisers
The rights-respecting AI ad network for the answer layer currently in development.
We are prototyping with select advertisers, developers, and publishers to build formats that feel native to conversational experiences, respect user intent, and deliver measurable performance without invasive tracking.
Pillar
Relevance via intent, not surveillance
Targeting is grounded in in-session context and publisher provided signals. Cookieless by design with viewability, IVT, and policy safeguards baked in.
Pillar
Publisher first economics
Transparent revenue shares and controls ensure the ecosystem works for the content owners powering answers. Attribution and licensing hooks are built in.
Prototype Track
Roadmap commitments
The AI ad network is an opt-in extension of today's FYI Spark. As formats roll out, we will uphold the following commitments to advertisers, builders, and publishers.
Status: In developmentInvite only pilots
- Developer friendly SDKs for chatbots, copilots, and AI search applications.
- Programmatic ready APIs with auditable delivery logs and standardized schemas.
- Answer level attribution where supported, emphasizing outcome metrics over retargeting.
- Offset model costs for builders by sharing revenue tied to qualified outcomes.
What happens next
Builder track
We partner with conversational product teams to test answer native formats across chat, copilots, and search. Pilots include policy classifiers, QA workflows, and auditable logs.
Advertiser track
Early campaigns focus on upper and mid funnel outcomes, measuring uplift in qualified actions, trials, and demos rather than impression volume alone.
Publisher alignment
Participating publishers review all placements, control frequency, and gain access to structured signals that feed their own monetization workflows.
Policy and safety
Every activation ships with consent-aware rendering, negative prompt filters, and human review to keep conversational experiences trusted and brand-safe.